Life in New Brunswick

Learn everything you need to know about life in New Brunswick and how to get Canadian permanent residency through the New Brunswick Provincial Nominee Program (NBPNP).

Moving to a new place is not just a relocation; it is a pursuit of opportunities, a quest for a life that resonates with one’s aspirations. In the heart of Canada lies a province that encapsulates the essence of this pursuit – New Brunswick. With its diverse landscapes, thriving economy, and cultural vibrancy, New Brunswick beckons individuals worldwide to explore and embrace a life enriched by opportunity and community.

Whether you are considering a move for work, education, or a lifestyle change, this exploration of New Brunswick, Canada, aims to be your compass, navigating the path to a fulfilling and prosperous life in the Great White North.

About New Brunswick

Nestled in the eastern part of Canada, New Brunswick is a province that captures the essence of diversity and opportunity. With its rich tapestry of landscapes, economic prospects, and cultural vibrancy, New Brunswick stands as a beacon for those looking to embark on a new chapter of life in Canada.


New Brunswick is one of Canada’s ten provinces and is situated in the eastern part of the country. It is bordered by the province of Quebec to the north, the Atlantic Ocean to the east, the U.S. state of Maine to the west, and the Canadian province of Nova Scotia to the southeast. New Brunswick is part of the Atlantic region of Canada, and its diverse landscapes include coastal areas along the Bay of Fundy, forests, and urban centers.

The province is a canvas painted with natural wonders. From the Bay of Fundy, home to the highest tides in the world, to lush forests and pristine coastlines, it offers a breathtaking backdrop for residents and visitors alike.


The economic heartbeat of New Brunswick resonates with promise and potential. The province boasts a diverse economy, with industries ranging from information technology to natural resources, providing ample opportunities for those seeking to work and thrive in a dynamic environment.

New Brunswick’s economy is a diverse tapestry, blending established and emerging sectors to offer unique opportunities. Despite its size relative to other provinces, New Brunswick excels in traditional sectors such as forestry, agriculture, fishing, and manufacturing. Forestry leads in softwood lumber production, agriculture thrives, and the province is a seafood production leader. Growth drivers include tourism, a thriving tech ecosystem, renewable energy, and a knowledge economy supported by universities. Challenges like population decline and infrastructure needs exist, but initiatives for immigration and innovation present opportunities. Strategic investments can solidify New Brunswick as a dynamic economic hub in Atlantic Canada.

Culture and Heritage

Immerse yourself in the rich cultural tapestry that defines New Brunswick. With a blend of Acadian, English, and Indigenous influences, the province celebrates a heritage that is both unique and inclusive, fostering a sense of belonging for all.

The most recent data suggests there were around 26,400 immigrants living in the province as of 2023. This represents roughly 3.7% of the total population. The latest data (from 2021) indicates that 8.2% of the population, or about 58,000 individuals, belong to a visible minority group.


New Brunswick, nestled in the heart of the Maritimes, is a captivating destination offering a harmonious blend of natural wonders, cultural richness, and vibrant experiences. From the iconic Bay of Fundy with its highest tides globally to charming towns like Fredericton and coastal cities like Saint John, the province provides a diverse range of attractions. Outdoor enthusiasts can explore lush forests and hiking trails, while cultural enthusiasts can immerse themselves in museums and festivals. The Acadian culture adds a unique touch, and the culinary scene showcases fresh seafood and local delights. With picturesque lighthouses, coastal beauty, and a warm welcome, New Brunswick invites travelers to create lasting memories in this enchanting corner of Canada.


New Brunswick boasts a comprehensive and diverse education system, offering top-tier options for learners of all ages and aspirations. From early childhood classrooms to renowned universities, education in New Brunswick equips individuals with the knowledge, skills, and values needed to thrive in a globalized world. New Brunswick also boasts several esteemed universities, each offering unique strengths and programs. University of New Brunswick (UNB) and Université de Moncton are among these.

Early Childhood Education

Licensed childcare centers and kindergarten programs nurture the curiosity and development of young minds, providing a strong foundation for lifelong learning.

Public K-12 Education

The public school system, available in both English and French, prioritizes academic excellence and personal growth. A dual-track system caters to both traditional and student-centered approaches, empowering educators to tailor learning to individual needs.

Post-Secondary Options

Choose from a variety of public universities and colleges offering diverse programs in fields like engineering, business, science, arts, and healthcare. Technical institutes and adult education programs provide additional paths to upskilling and career advancement.

For those aspiring to academic excellence, New Brunswick’s education system is a gateway to knowledge and growth. With reputable institutions and a commitment to learning, the province lays the foundation for a bright future.

Learn more about the Canadian Education System.


A robust healthcare system underscores the well-being of New Brunswick residents. Accessible medical services and a focus on preventive care contribute to a high quality of life, ensuring residents feel secure and supported.


Navigating the province is seamless, thanks to an efficient transportation network. From well-maintained roads to public transit options, New Brunswick makes it easy for residents to connect with various regions and explore all that the province has to offer.

New Brunswick’s transportation network is a tapestry woven with diverse options, catering to every traveler’s needs. Whether you’re a seasoned road warrior or a leisurely wanderer, getting around this charming Canadian province is a breeze.

New Brunswick boasts an extensive highway network, with over 18,000 kilometers of paved roads crisscrossing the province. The iconic Trans-Canada Highway (Route 2) serves as the backbone, connecting major cities like Moncton, Fredericton, and Saint John, while four-lane expressways on Routes 1, 7, and 15 whisk you between key centers with ease. But the true charm lies in venturing off the beaten path. Secondary roads weave through charming towns and breathtaking landscapes, offering glimpses of New Brunswick’s hidden gems.

For those seeking a more relaxed pace, New Brunswick offers a variety of public transportation options. Intercity buses, like Acadian Lines and Maritime Bus, connect major cities and towns, while urban transit systems in Moncton, Fredericton, and Saint John keep you moving within city limits. Dial-A-Ride services cater to seniors, people with disabilities, and low-income individuals, ensuring everyone has access to convenient transportation.

Train enthusiasts can embark on a nostalgic journey aboard VIA Rail’s “Ocean” route, traversing New Brunswick’s scenic landscapes with stops in charming towns like Miramichi, Bathurst, and Campbellton. For those seeking speed and convenience, three national airports – Fredericton, Moncton, and Saint John – offer frequent flights to major Canadian cities and some international destinations.


New Brunswick experiences a varied climate, with each season bringing its own unique charm. From the vibrant colors of fall to the snow-covered landscapes of winter, residents can enjoy a diverse range of weather patterns.

Winters are invigorating, with temperatures averaging around -10°C (14°F) in January and February. Snow blankets the landscape, transforming it into a winter wonderland. Bundle up for outdoor activities like skiing, snowboarding, or ice skating, and cozy up by the fireplace with a mug of hot cocoa afterwards.

As the sun peeks out more often, temperatures climb to around 10°C (50°F) in March and April. The snow melts, revealing lush greenery and vibrant blooms. This is the perfect time to explore hiking trails, bike paths, and charming coastal towns.

New Brunswick summers are a delightful blend of warmth and sunshine. Expect average temperatures of 20°C (68°F) in July and August, with occasional heat waves bringing things up a notch. Enjoy swimming in refreshing lakes, sunbathing on pristine beaches, and indulging in outdoor festivals and barbecues.

The leaves explode in a riot of colors as autumn arrives, painting the landscape in hues of red, orange, and gold. Temperatures dip to around 15°C (59°F) in September and October, making it ideal for cozy hikes and scenic drives. Don’t miss the vibrant fall foliage festivals that celebrate the season’s beauty.

Keep in mind that New Brunswick’s diverse geography creates microclimates. The northern regions tend to be slightly colder, while coastal areas are more temperate. For instance, Saint John on the Bay.

Government and Politics

The governance of New Brunswick reflects a commitment to inclusivity and progress. With a democratic system that values citizen participation, the province’s political landscape shapes policies that prioritize the welfare of its residents.

New Brunswick’s government operates within a parliamentary system modeled after the federal government. The province’s governance structure encompasses distinct branches of power. At the core is the Legislative Assembly, composed of 49 Members of the Legislative Assembly (MLAs) elected to represent districts. The party with the majority of elected MLAs forms the government, led by its leader who assumes the role of Premier.

In terms of the political landscape, New Brunswick boasts a multi-party system, featuring parties such as the Progressive Conservatives (currently in power), the Liberals, the Green Party, and the People’s Alliance. The province’s political focus revolves around local issues, including healthcare, education, economic development, natural resources, and social services. New Brunswickers actively engage with the government through various avenues, such as public consultations, community forums, and direct communication with their elected representatives, fostering a participatory approach to governance.


English and French coexist harmoniously in New Brunswick, contributing to the province’s multicultural identity. This linguistic diversity fosters a sense of unity and understanding among its residents. If you immigrate to Canada, you must speak at least one of these official Canadian languages. Learn more about the Canadian Language Benchmark.

Sports and Recreation

The spirit of sports and recreation thrives in New Brunswick. Whether it’s cheering for the local teams or partaking in outdoor activities, residents can engage in a healthy and active lifestyle. Whale watching, kayaking, and exploring tidal pools are just some of the things you can enjoy for unforgettable experiences.

Wildlife and Environment

Nature enthusiasts will find solace in New Brunswick’s diverse wildlife and pristine environment. Conservation efforts ensure the preservation of natural habitats, making the province a haven for those who appreciate the great outdoors.

From the rugged splendor of Fundy National Park to the Acadian forests of Kouchibouguac National Park, New Brunswick’s landscapes beckon adventurers and nature lovers alike. Hike, kayak, camp, or simply soak in the tranquility of towering trees and cascading waterfalls.

The Bay of Fundy, with its record-breaking tides, and the rugged shores of the Atlantic Ocean teem with diverse marine life. New Brunswick is also a haven for birdwatchers, with over 300 species documented. Witness majestic bald eagles soaring through the skies, listen to the haunting call of loons on pristine lakes, or catch a glimpse of colorful warblers flitting through the foliage.

The province is committed to conservation, with protected areas like the Great Restigouche and Kedgwick River ensuring the survival of vulnerable species like Atlantic salmon and peregrine falcons.

Cost of Living

Understanding the practicalities of life in New Brunswick is crucial for prospective residents. The cost of living, encompassing housing, utilities, and daily expenses, reflects the province’s affordability and makes it an attractive choice for those seeking a balanced lifestyle.

Cost CategoryOne PersonFamily Of 4
Total with rent1536 CAD3581 CAD
Without rent726 CAD2301 CAD
Rent & Utilities810 CAD1280 CAD
Food556 CAD1450 CAD
Transport53.3 CAD142 CAD

Business and Innovation

New Brunswick’s entrepreneurial spirit is not just a catchy phrase. It is the lifeblood of the province’s economy. A combination of government initiatives, supportive communities, and a collaborative ecosystem fosters a fertile ground for businesses to thrive and innovation to flourish.

The New Brunswick government actively encourages entrepreneurship through programs like Propel, offering grants, mentorship, and business development resources. Think incubators, accelerators, and access to investors.

Competitive tax rates, tax breaks for research and development, and favorable investment policies make New Brunswick attractive to startups and established businesses alike.

Universities, colleges, and research institutions actively collaborate with businesses, ensuring a constant flow of knowledge and talent transfer.

In-Demand Jobs in New Brunswick

If you are exploring jobs in Canada, you should know that the New Brunswick job market presents exciting opportunities across various sectors. Industries such as information technology, healthcare, and natural resources are witnessing growth, creating a demand for skilled professionals. Job seekers can explore roles that align with their expertise and contribute to the province’s thriving economy.

OccupationSalary Per Year (CAD)
Registered Nurses (NOC 31301)73,185
Doctors (NOC 31102)102,877
Software Developers (NOC 21232)124,875
Financial and Investment Analysts (NOC 11101)132,297
Electricians (NOC 72011)70,200
Administrative Assistants (NOC 13110)41,345
Occupational Therapists (NOC 31203)85,508
Accountants (NOC 11100)76,250
Customer Service Representatives (NOC 62023)35,100
Construction Project Managers (NOC 70010)88,750

Learn more about in-demand jobs in Canada.

Top Cities in New Brunswick

New Brunswick’s cities offer unique experiences, each with its own charm and character. From the historic allure of Fredericton to the coastal beauty of Saint John, residents can choose a city that resonates with their preferences and lifestyle. Understanding the distinctive features of each city helps individuals make informed decisions about where to settle in the province. Here are the province’s top cities.


As the capital city of New Brunswick, Fredericton combines historic charm with a modern, thriving atmosphere. Stroll through the cobblestone streets of the downtown area, where art galleries, boutiques, and cozy cafes create a picturesque scene. Fredericton is also home to cultural festivals, vibrant farmers’ markets, and the historic Garrison District, offering a glimpse into the province’s past.

Saint John

Situated along the Bay of Fundy, Saint John is a coastal gem known for its maritime heritage. The city boasts a bustling port, historic architecture, and the iconic Reversing Falls. Residents can explore the vibrant uptown area, which features a blend of shops, restaurants, and cultural attractions. Saint John’s proximity to natural wonders makes it an ideal location for those who appreciate both city living and outdoor adventures.


Renowned as the Hub City, Moncton is a dynamic urban center that embraces diversity and innovation. The city’s bilingual culture, reflected in its English and French communities, adds to its vibrancy. Moncton is also a hub for entertainment, with events like the Atlantic Nationals Car Show and a range of recreational activities in Centennial Park. The Magnetic Hill phenomenon and nearby coastal attractions make Moncton a compelling city to call home.

Saint Andrews

For those seeking a quaint and picturesque escape, Saint Andrews fits the bill. This coastal town exudes charm with its well-preserved historic architecture, charming boutiques, and scenic waterfront. Saint Andrews is not just a city; it’s a living postcard that invites residents to enjoy a slower pace of life while surrounded by natural beauty.


Nestled along the Bay of Chaleur, Bathurst is a city that marries coastal living with a strong sense of community. The city’s waterfront offers stunning views, and its French and English heritage is evident in its cultural events and traditions. Bathurst provides a close-knit community feel, making it an inviting destination for those seeking a balance between urban amenities and a friendly atmosphere.

Immigrate to New Brunswick

Aspiring to call New Brunswick home? Check out these pathways to Canadian permanent residency.

The New Brunswick Provincial Nominee Program (NBPNP)

The New Brunswick Provincial Nominee Program (NBPNP) provides a pathway for individuals to immigrate to the province. Understanding the program requirements, application process, and eligibility criteria is crucial for those seeking to make New Brunswick their permanent residence. Navigating the immigration process with precision ensures a smooth transition to life in this welcoming province.

The Atlantic Immigration Program (AIP)

The Atlantic Immigration Program (AIP) is a Canadian immigration initiative driven by employers, aimed at attracting and retaining skilled workers aspiring to attain Canadian permanent residency (PR) through settlement in the Atlantic provinces of Canada. To initiate the process of immigrating to Atlantic Canada under the AIP, securing a job offer from a designated employer in the region is essential. Additionally, eligibility criteria include being a graduate of a designated learning institution (DLI) in Atlantic Canada or being a skilled worker from abroad.

Pros and Cons

Prospective residents must weigh the advantages and considerations of life in New Brunswick.

Pros Of Living In New BrunswickCons Of Living In New Brunswick
Natural Beauty: New Brunswick boasts stunning landscapes, from the Bay of Fundy’s tidal wonders to lush forests and picturesque coastlines, offering residents a visually captivating environment.Harsh Winters: New Brunswick experiences cold and snowy winters, which may not appeal to individuals unaccustomed to such weather conditions.
Affordable Cost of Living: Compared to other Canadian provinces, New Brunswick maintains a more affordable cost of living, making it an attractive choice for those seeking a balanced lifestyle.Limited Urban Centers: While cities like Fredericton and Saint John offer urban amenities, the overall urban infrastructure is more limited compared to larger provinces.
Job Opportunities: The province provides diverse job opportunities, particularly in sectors such as information technology, healthcare, and natural resources, fostering economic growth and career prospects.Job Market Challenges: While there are job opportunities, some sectors may face job market challenges, and certain specialized professions may have limited openings.
Cultural Diversity: New Brunswick’s unique blend of Acadian, English, and Indigenous influences creates a rich cultural tapestry, promoting inclusivity and a sense of community.Cultural Adjustments: Moving to a new province often requires adjustments to the local culture and way of life, which might pose a challenge for newcomers.
Quality Education: Home to reputable educational institutions, New Brunswick offers a quality education system, making it an excellent choice for those pursuing academic endeavors.Limited Public Transportation: Outside urban centers, public transportation options may be limited, requiring residents to rely more heavily on private vehicles.
Healthcare Services: The province prioritizes the well-being of its residents with a robust healthcare system, ensuring access to quality medical services and promoting a high standard of living.Economic Dependency: New Brunswick’s economy is closely tied to specific industries, which may make it susceptible to economic fluctuations and market changes.


Is it Possible to Work in Canada While my Canada AIP Application is Being Processed?

Absolutely. Simultaneously with your AIP application, you have the option to apply for a temporary work permit. The procedure for obtaining a temporary work permit aligns with the AIP process, enabling you to commence employment while awaiting the processing of your AIP application.

I Would like to Work in New Brunswick. Is it Possible to do so Without Having Canadian Permanent Residency?

Yes. You can apply for a Canadian Work Permit, which will allow you to legally work in the country.

New Brunswick
Capital City


Average Salary

$65,910 / year

Unemployment Rate

7.9 %


770 633

Top Industries

Forestry, mining, and fishing. Tourism, agriculture, small-scale manufacturing, and a growing service sector provide balance and diversity.